MEET THE FOUNDER
ROBERT
Robert Moore is the visionary founder of Family First Finance, an online educational platform and Discord community dedicated to empowering individuals to achieve financial literacy and independence, so they can prioritize what truly matters: their families. Driven by a passion for connecting with like-minded, family-oriented people, Robert launched the community to foster a supportive space where members can grow together, learn proven strategies for financial freedom, and overcome obstacles that often pull focus away from loved ones.
With over five years of experience in investing and two years specializing in day trading, Robert brings practical expertise to his coaching, mentoring, workshops, and daily live trading seminars. As a growth-style investor, he primarily employs “the wheel” strategy to build sustainable wealth, emphasizing disciplined, long-term approaches that align with real-life family goals.
Beyond finance, Robert finds inspiration in reading Sufi poetry and practicing stoicism, philosophies that guide his balanced approach to life and leadership. Through Family First Finance, he invites others to join a journey of financial empowerment rooted in community, resilience, and family-first values.
MEET THE TEAM
JACOB
Jacob is a dynamic professional with over seven years of experience in real estate, where he has thrived on making a meaningful impact in people’s lives. Starting from real estate photography to working full time on the backend as a social media marketer turned into a licensed realtor. Whether guiding first-time homebuyers through their exciting milestones to assisting clients with properties of all price ranges, Jacob finds immense joy in supporting individuals during one of life’s most significant financial decisions. Seeking greater financial freedom, he ventured into stock options trading, which swiftly evolved into a true passion. Dedicating his free time to charting, continuous learning, and understanding the financial markets, Jacob achieved profitability within his first year and continues to excel as a dedicated trader.
Born in New York, Jacob’s upbringing spanned the globe, from the bustling streets of China to the heartland of Nebraska (either a plethora of destinations in between), before settling in Texas with his two beloved dogs, Pika and Bo.
STAN
I’m a former Procurement Analyst, Procurement Manager, and FP&A Manager who came to investing a little later in life—starting in my early 30s with no prior knowledge or exposure. That journey taught me firsthand that it’s never too late to take control of your financial future.
My approach blends both structure and flexibility: I maintain a strong foundation in companies I believe have long-term growth and staying power, while balancing it with selective speculative trades to capture opportunity. I respect traditional financial strategies, but I also believe they need to evolve for the realities of today’s world.
Through this community, I aim to share practical insights, lessons learned, and tools to help others build confidence in investing—whether you’re just starting out or looking to refine your strategy.
JAY
As a dedicated day trading analyst, I began investing in 2010, turned serious about day trading in 2020, and went full-time in 2021. Trading transformed my life, freeing me from the grind of my former high-demand e-commerce career. A proud husband of eight years and father to two boys who fuel my drive, my ultimate goal is building generational wealth for my family. Setting my children up early for success is what wakes me up every morning, and I’m in this for the longevity. I’m passionate about helping new and seasoned traders grow and succeed in the markets. As Plato once said, "We are twice armed if we fight with faith"—in trading, knowledge is our faith, and the market is our battlefield. Family first, and the pieces will align.
CLIENT STORIES
"Family First Financial has transformed my family's financial outlook. Their personalized coaching has significantly improved our financial decisions."
Emily Thompson, Parent
"I highly recommend Family First Financial to anyone serious about securing their family's financial future. Their dedication and results speak for themselves."
Michael Johnson, Young Professional
"Exceptional service and valuable knowledge. Family First Financial truly cares about their clients' financial well-being."
Samantha Parker, Retiree
Want to Learn More?
Feel free to reach out to us for any inquiries or to explore our financial education services further.
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